97 Durham Avenue, Salt River, Cape Town 7925

not norm

A creative agency for a digital age.

We’re living in a digital age and technology can be used to engage people on a deep level. But, it’s not the only way to talk with people that’s useful.

To this end we like to think about the right message before we decide where to put it. It’s about being aware of digital rather than being led by it.

We solve communication problems across all channels.

When you pick channels in advance of solving a problem you run the risk of bringing a knife to a gunfight.
Solve the problem and the channels reveal themselves.

We are a small team with big ideas.

Because we are a small, experienced team we are able to move with a great amount of agility simply because there is no red tape.

We are a group of highly skilled individuals with a wealth of experience working across a wide variety of marketing channels on some of the world’s best-known brands.

Experience as a shortcut to success.







We value time so we focus on starting lines rather than deadlines.

We believe that how well you start determines how well you finish.
It’s critical that you put the energy most agencies spend under the pressure of the deadline into the process in the beginning.

Get go from the get go.

Getting the right people sitting together and talking about a problem from day one is the key to accelerated success.

Simple? Yes, yet it’s the one thing large agencies struggle with most.

We do this because we can.




Complexity clouds vision and focus

The more you do, the more you get done.

In today’s world, you need to be always on, consistent and adaptable. And, making stuff rather than talking about making stuff is the best way to do this.

When there's nothing left to burn, set yourself on fire.

When all is said and done, it really comes down to how far one is willing to go to get the job done right, and on time. At not norm we’ve found that our pain threshold is pretty darn high. Just saying.